Why This 7-Determine Ecommerce Shark Partnered with Printful

This weblog put up is predicated on a video interview with the founders of Match Kicks. Subscribe to Printful on YouTube to by no means miss a video!

Sneakers are now not only for sports activities—they’re the style assertion of the second. They’ve develop into extremely sought-after collectible objects, with followers keen to buy the most recent drops and branded superstar collabs. In actual fact, it’s predicted that the sneaker market will attain $120 billion by 2026

With the sneaker increase in full swing, there’s additionally demand for clothes that matches the preferred fashions. This demand is what impressed the launch of Match Kicks—a web based retailer the place prospects can discover attire and equipment that match their sneakers. 

  Match Kicks founders touring Prinful's Westlake facility

Kody and Jose touring our Westlake facility

We invited Jose, Match Kicks’ Chief Visionary Officer, and Kody, their Chief Technical Officer, to go to our facility in Charlotte. Whereas we confirmed them round, we received to speak about their success and the way Printful helped their enterprise innovate and develop.  

From in-house to outsourced

After they first launched their enterprise, the Match Kicks staff thought it could be cheaper and higher to print every little thing in-house. But it surely was difficult maintaining with stock, managing staff, and coping with operational hiccups like damaged printers. 

Finally, they realized it could be simpler in the long term to discover a associate who might deal with the manufacturing for them. 

Jose and Kody did loads of analysis about their choices and ordered samples from 3 or 4 completely different print-on-demand suppliers. Finally, they discovered that Printful fulfilled their wishlist.  

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The primary standards for Kody had been quick delivery instances, product high quality, and stock. Printful had essentially the most SKUs and conveniently already carried the identical merchandise Match Kicks offered. So transitioning to Printful was a seamless expertise for his or her prospects—they had been nonetheless getting the identical merchandise they knew and liked. 

Jose was impressed by Printful’s top-of-the-line printers and assets. Whereas there have been issues Match Kicks might proceed doing in-house, he knew that they couldn’t match the service they might get working with Printful. 

“There are some issues we’d have the ability to do in-house, however in the long run, we’re by no means going to match the kind of service that [Printful] can deliver to the desk.” 

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Reaping the advantages

Kody and Jose knew that they’d have to extend their product costs to cowl the prices of outsourcing. However they discovered that value will increase had been value it for the service they received. There have been fewer print errors, fewer returns, and better buyer satisfaction. 

“Despite the fact that the fee per merchandise went up just a little bit, our income are significantly better than what they had been.”


Printful’s API lets the Match Kicks staff innovate and automate their processes. They’ve about 120 million SKUs on their retailer, which they wouldn’t have been capable of do by importing every product individually. As a substitute, they constructed a customized web site that auto-generates product listings with code and a design file and imports them to Printful. This lets them broaden their assortment with out spending time on administrative work.

A selection of Match Kicks products

Supply: Match Kicks

A great match for Match Kicks

Kody and Jose understood that their ardour wasn’t in printing, however in know-how. With Printful, they do not should give attention to each facet of operating a enterprise, simply the elements they really love.

“Partnering with Printful simply took an enormous duty off our shoulders so we might give attention to what we do greatest.” 


And their go to to our Westlake facility confirmed that they made the precise choice. They had been pleasantly shocked by their expertise on the tour, commenting on their constructive impression of Printful’s tradition and atmosphere.

“What stood out for me within the tour was Printful’s tradition. Once you’re coping with manufacturing, it turns into about manufacturing in any respect prices. I did not really feel that.” 


Visiting our facility modified their imaginative and prescient of what a warehouse needs to be.