This present day in search advertising and marketing historical past: February 13

Table of Contents

Google AMP tales launch

In 2018, Google launched a brand new, visually wealthy cellular content material format designed to generate extra engagement from customers.

Breaking with earlier steerage, Google didn’t intend for such a AMP content material to match your non-mobile content material. As a substitute, this mobile-only content material was imagined to be distinctive.

Particularly, Google stated AMP Story content material ought to be “fulfilling and standalone.”

Along with Hearst and The Washington Put up, Google labored with CNN, Meredith, Mashable, Mic, Vox and Condé Nast to develop and roll out AMP Tales.

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Additionally on this present day

Google: ‘We do updates on a regular basis’ — considerably confirming February replace rumors

2020: Google’s Danny Sullivan referred to the corporate’s recommendation given round “a number of updates” in November 2019.

Massive Google Companions program modifications are coming: What you’ll have to qualify

2020: There have been new necessities for companies to realize and keep Google Associate standing beginning in June.

Google backtracks on utilizing (related) key phrases in your Google My Enterprise description

2020: An replace to the assistance web page about including key phrases to enhance visibility in native search outcomes was disputed by native SEOs and rapidly eliminated.

TechTarget cites technical web optimization points as motive for 25% decline in Google site visitors

2020: In TechTarget’s current earnings report, the corporate stated unpaid site visitors represented 94% of general site visitors within the quarter.

Enterprise house owners can now reply to evaluations on Google Maps desktop

2019: Enterprise house owners with verified Google My Enterprise listings might reply to evaluations left about their enterprise straight in Google Maps on desktop.

Google assessments adverts in Assistant outcomes

2019: With the Assistant on a billion units, the transfer was inevitable.

Google permits ‘be part of waitlist’ for eating places

2019: Clicking on the be part of waitlist button opened a display that identifies the present wait time and enabled customers to enter their celebration dimension.

Google launches new search for ‘individuals additionally seek for’ search refinements

2018: The strategies both loaded on delay or when a person clicked on a outcome after which clicked again to the search outcomes.

Noticed: Hyperlinks to competing purchasing engines in UK Google Purchasing outcomes

2018: The brand new “inclusive” look was in response to the European Fee’s antitrust ruling towards Google.

Google: No touch upon risk of a Feb. 7 algorithm replace

2017: Many site owners and SEOs had been noticing some vital modifications in Google’s search rankings algorithm.

Google’s ‘individuals additionally ask’ search function formally beneficial properties dynamic loading

2017: Google’s individuals additionally ask function gained a brand new approach for searchers to discover subjects within the desktop and cellular search outcomes.

Google Maps new function lets customers create lists of saved locations that may be shared & accessed offline

2017: Customers might hold observe of saved locations and share lists with others by way of textual content, e mail and standard messaging apps.

Google Webmaster Instruments Knowledge Stopped Updating Nearly A Week In the past

2015: The information and instruments had stopped updating Feb. 7.

Search In Pics: Google Disco Ball, A Cacoon & YouTube Cafe

2015: The newest pictures exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google Affords Recommendation On Faceted Navigation & Infinite Scroll Internet Pages

2014: Strategies to make infinite scroll pages and faceted navigation extra search engine pleasant.

Will eleventh Hour Objections Derail The Google-EU Antitrust Settlement?

2014: EU Commissioners had been contemplating forcing extra discussions or stopping the settlement from changing into ultimate.

Bing Advertisements Expands Cellular Sitelinks Protection In US, Will Roll Out To EU Markets

2014: Bing Advertisements had enabled over 60% of the cellular site visitors on the Yahoo Bing Community to run sitelinks within the U.S.

Inexperienced Ribbon, Minimal Wage, Local weather Modifications: Google Searches For The State Of The Union

2013: Among the attention-grabbing tendencies we noticed on Google because of the State of the Union deal with.

Panic Flu Searches Could Have Tricked Google Flu Tendencies Into Pondering Issues Had been Worse

2013: Google Flu Tendencies overshot the % of the U.S. inhabitants with influenza-like sickness by practically double what the CDC reported.

A “Cool” Google Wealthy Snippet For Snow Situations

2013: It contained snow depth statistics, new snow stats inside 24 and 72 hours, the situations of the snow, the lifts open on the mountain, the present climate and extra.

Google Hits 67 P.c Market Share Once more, Bing Hits One other All-Time Excessive [comScore]

2013: Search exercise was up 11% in January over December, to virtually 19.5 billion “core” searches.

Google Fixes Bug That Required Cookies To Search

2012: Google additionally initially reconfirmed that requiring cookies “is just not one thing we’re testing or rolling out.”

The place’s It Damage? After You Search For A Symptom, New Google Well being Search Outcomes Counsel Causes

2012: Google launched improved outcomes that shortened the time from symptom-related search to the invention of potential medical causes and situations.

Google Apologizes, Continues To Tweak Buzz

2010: Google introduced three tweaks to Buzz (together with altering auto-follow to auto-suggest) and provided an apology for what it referred to as a “difficult week.”

Google: ‘Don’t Blame Us For Terrorism’

2009: Google stated it shouldn’t be blamed for terrorist use of Google Earth.

Google Analytics On The iPhone: 3 Apps Reviewed

2009: The great, dangerous, and ugly of Google Analytics apps on the iPhone (Analytics App, myAnalytics and Analytics Professional).

Newspapers, Google And The “Devaluation” Of Content material

2009: “Google is nice for Google, but it surely’s horrible for content material suppliers, as a result of it divides that content material quantitatively reasonably than qualitatively.”

Android Paid Apps Launch: “It’s Enterprise Time”

2009: builders can begin charging for his or her apps and customers will begin having access to and paying for chosen apps on Android telephones.

Yahoo Discontinues MyWeb, Pushes Scrumptious

2009: MyWeb launched in 2005, as a part of Yahoo’s imaginative and prescient for a “very particular person Internet.”

Google AdWords To “Strictly Implement” Show URL Coverage

2008: The coverage was remaining the identical, however beginning April 1, Google would start “strictly imposing” it.

Google Examine: 1.3% Google Searches Return At Least One Malicious End result

2008: They checked 66.5 million URLs and located that 3.4 million had been “suspicious” and three.4 million had been malicious, pointing to 181,699 touchdown websites.

Information Company A Potential Associate For Yahoo In Avoiding Microsoft, Google Curiosity ‘Wanes’

2008: Antitrust realities had been seemingly on the coronary heart of Google’s diminishing curiosity in a search deal.

Third Annual Yahoo Searchlight Awards Occur Towards Surreal Backdrop

2008: As Yahoo was shedding its promised 1,000 staff.

Microsoft adCenter Says No To Spanish Touchdown Pages For US Visitors

2008: The touchdown web page was concentrating on U.S.-based Spanish-speaking clients.

WPP To Consolidate Search Companies Underneath GroupM And Outrider Model

2008: This consolidation created a world search company with places of work on a number of continents.

Google On Centerfold Of Marie Claire

2008: The 12-page piece was named Trend for Work on the Google Headquarters and highlighted mannequin Britni Standwood all through the Googleplex.

Google Maps Provides “Report Incorrect Knowledge” Hyperlink

2007: For any unverified enterprise itemizing, Google would present a “report incorrect information” hyperlink that took you to a web page to simply notify Google of the issue.

Google Search Outcomes Now Could Show Malware Warnings

2007: Google’s “This website might hurt your laptop” message linked on to a Google assist doc explaining the message in additional element.

Google Advertisements Getting New Google Checkout Badges

2007: The icon could be up to date to a badge format much like the Google Checkout buttons utilized by retailers because the program began.

Google Loses In Belgium Newspaper Case

2007: A Belgium court docket discovered that Google did violate copyright when together with materials from a number of Belgian newspapers in its search index.

InfoSpace Joins Forces With FAST For Cellular Search

2007: It sought to marry InfoSpace’s provider relationships and content material experience with FAST’s search expertise and PPC platform on cellular units.

Wordtracker Provides UK Key phrases Possibility To Key phrase Instruments

2007: These wanting to focus on the UK area would have an choice to specify UK key phrases solely and be proven associated key phrases primarily based on that information. Now Redirects To AOL Video Search

2007: AOL bought in November 2003.

Particular Valentine’s Day Playing cards For SEOs

2007: Messages included “I like you greater than hyperlinks from Google itself,” “Roses are purple, violets are blue, hyperlink bait is enjoyable and so are you.” 

Eurekster Provides Extra ‘Wiki’ To Swickis

2007: Eurekster added Q&A performance to Swickis (social site-search widgets) and the power for website customers so as to add hyperlinks straight into the location’s index.

From Search Advertising and marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

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