The Final TikTok Statistics for 2023

TikTok statistics provide an attention-grabbing perception into the meteoric rise of the platform.

TikTok has rapidly emerged as one of the crucial common apps of all time within the social media area. Nearly with out warning, this social sensation captured the hearts and minds of a technology, by permitting them to share movies rapidly and simply with their friends.

Although the channel has skilled some controversy all through the years, being banned in varied international locations, and threatened with banning elsewhere, this hasn’t stopped its progress. At the moment, the channel stands as maybe the simplest method of interacting with Gen Z, which can be why it’s captured the eye of so many manufacturers, in addition to shoppers.

At the moment, we’re going to be a number of the most spectacular TikTok statistics, to spotlight how this phenomenal app has grown in recent times.

Table of Contents

What’s TikTok? An Introduction

TikTok is successfully an Android and iOS app for the social media panorama. It focuses primarily on the creation and sharing of brief, fast-paced movies. Initially, the app was launched below the title “Douyin” in China, throughout September 2016.

The subsequent yr, the identical instrument was launched by the dad or mum firm ByteDance, in different places all over the world. For a world market, Tiktok’s dad or mum firm, ByteDance modified the title to TikTok. Apparently, the Chinese language model of TikTok nonetheless exists to adjust to censorship guidelines.

TikTok is analogous in model to earlier instruments like and Vine. It’s because ByteDance bought in 2017, and used the info and instruments collected to succeed in the US market.

General, TikTok is meant to be an leisure platform, the place folks of all ages can share their creativity and memorable moments with the world. TikTok’s strategy to brief video content material has even impressed the introduction of latest options for competing apps like Instagram and Fb.

TikTok Use Statistics (Month-to-month and Each day)

As talked about above, TikTok has emerged as one of many fastest-growing apps on the earth over the past couple of years. The app rapidly achieved greater than one billion monthly lively customers in 2022. It’s additionally thought-about the 7th hottest social media platform round. This places it forward of far older apps like Pinterest, Twitter, and even Snapchat.

As of January 2022, TikTok has over 1 billion customers

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As of January 2022, TikTok registered greater than 1 billion month-to-month lively customers. At the moment, it’s anticipated to have greater than 1.3 billion customers monthly. Between January 2018 and December, the identical yr, the channel earned a 394.9% enhance in customers.

Notably, TikTok can be one of many quickest apps to ever attain the 1 billion mark. It took Instagram a complete of seven.7 years to succeed in the identical milestone, and Fb took 8.7 years. The one social media platform to attain 1 billion customers sooner than TikTok was Fb Messenger.

TikTok is Accessible in 155 international locations

Since increasing out of China with the brand new title “TikTok” this social media app has rapidly change into a worldwide phenomenon. TikTok is on the market in 155 international locations immediately, in addition to 75 languages. Sadly, it has additionally been banned in varied places all over the world.

At present, TikTok nonetheless exists within the type of Douyin in China. Nonetheless, the utilization numbers for this app are usually not included when TikTok statistics.

TikTok had greater than 200 million customers in India earlier than being banned

Varied international locations have chosen to ban the TikTok app all over the world, for a number of causes, together with considerations about kids sharing video content material. Earlier than being banned in India, the app had greater than 200 million lively customers.

Moreover, the channel additionally had round 43 million downloads in Pakistan earlier than it was faraway from the app retailer within the nation.

TikTok has 138 million month-to-month customers within the US

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US customers are massive on TikTok. In keeping with Tweets from the TikTok dad or mum firm, ByteDance, TikTok had round 138 million lively customers within the US as of 2022. Notably, the channel additionally introduced it had greater than 1 billion month-to-month lively customers throughout its whole assortment of apps.

TikTok customers spend 52 minutes per day on the app

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Not solely is TikTok one of the crucial common apps immediately, nevertheless it’s additionally the place many customers spend a good portion of their time on social media. Analysis suggests the common particular person spends round 52 minutes on TikTok per day. That is in comparison with a median of two hours and 22 minutes on social media general every day.

On a weekly foundation, the time spent on TikTok provides as much as round 6.06 hours per week. This makes it one of the crucial partaking platforms round.

TikTok customers Spend greater than 850 minutes monthly on the app

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Statista’s examine into the variety of minutes TikTok customers spend on the social media app monthly confirmed as of 2020, the common month-to-month utilization time was round 858 minutes. This was an enormous enhance from solely 415.1 minutes in March of the identical yr.

90% of customers entry TikTok every day

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The thousands and thousands of lively customers on TikTok additionally desire to verify the app frequently. In keeping with the GlobalWebIndex, round 90% of individuals log into the app every single day. This can be a larger proportion than each Snapchat (81%) and Fb (62%).

This is sensible when you think about the tempo at which new TikTok movies and content material are uploaded to the app frequently. The large variety of every day lively customers is an enormous draw for manufacturers.

TikTok has an engagement fee of 5.30%

General, TikTok has a number of the highest engagement ranges of any social media app. In keeping with the latest information, the app has an engagement fee of roughly 5.30%. as compared, Instagram solely has an engagement fee of 1.10%, and Twitter’s fee is round 0.30%.

The upper than traditional engagement fee is without doubt one of the the reason why the appliance has change into such a well-liked selection amongst manufacturers.

167 million movies are watched on TikTok in an Web Minute

Statista appeared on the common on-line media utilization of various social community apps for an “Web minute” in 2021. The web minute appears on the utilization of hundreds or thousands and thousands of various folks inside a single minute on-line.

In keeping with the report, round 167 million movies are watched per minute on TikTok. This makes it one of the crucial lively channels round.

21% of Individuals stated they use TikTok in 2021

Pew Analysis famous that curiosity in TikTok was rising considerably all through the USA in 2021. Whereas round 81% of the folks within the report stated they used YouTube recurrently, and 69% admitted to utilizing 69%, a rising 21% of customers additionally used TikTok.

This meant TikTok was extra common amongst American customers than Reddit and Nextdoor. TikTok was additionally rapidly catching as much as Whatsapp and Twitter, that are utilized by round 23% of Individuals.

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TikTok Obtain Statistics

As one of many fastest-growing and hottest apps on {the marketplace} immediately, TikTok has achieved an exceptional variety of downloads over the past couple of years. In February 2019, the answer reached its first 1 billion downloads. What’s extra, it gained one other half a billion downloads inside lower than 8 months.

TikTok has been downloaded greater than 3 billion instances worldwide

TikTok grew to become the primary social media app not belonging to Fb to attain the milestone of over 3 billion installations and downloads. It surpassed the one billion milestone in February 2019, and the 2 billion determine by April 2020. In mid-2021, it had already risen to three billion downloads.

TikTok was probably the most downloaded app in 2021

In 2021, TikTok was already making social media waves. It grew to become the most popular app on the earth, with over 656 million downloads inside a single yr. The app was additionally probably the most downloaded app in 2020, with a complete of greater than 850 million downloads.

TikTok was the most well-liked iPhone app in 2021

In 2021, TikTok grew to become the most well-liked iPhone app listed on the Apple app retailer. It topped the free apps record, adopted by YouTube, Instagram, SnapChat, and Fb in the USA. That is regardless of the very fact TikTok is definitely extra common amongst Android customers than Apple followers.

TikTok was probably the most downloaded and top-grossing non-gaming app in 2021

TikTok’s earnings have elevated astronomically alongside the recognition of the app. Analysis from Sensor Tower discovered the app was the highest grossing possibility on the app retailer outdoors of the gaming sector by February 2021. The channel had greater than $110 million in consumer spending, which equated to round 1.9 instances the TikTok income achieved in February 2021.

Later in the identical yr, Sensor Tower introduced TikTok was additionally the top-grossing app worldwide for 2021, though it was solely fourth place on the Google Play retailer.

Round 75.5% of the full utilization numbers for TikTok come from Android

Sensor Tower’s intelligence into the TikTok obtain development discovered there have been round 1.5 billion installations coming from Android telephones throughout 2020. This accounts for round 75.5% of the app’s whole utilization quantity. It additionally meant TikTok had the very best downloads per quarter of any app ever.

The App Retailer from Apple generated round 495.2 million downloads on the similar time, accounting for round 24.5% of the app’s whole obtain numbers.

In 2020, TikTok introduced in 22.2 million distinctive customers over the age of 18

Although TikTok is often thought-about to be hottest amongst youthful customers, analysis from Adweek discovered the app attracted greater than 22.2 million distinctive guests on cellular throughout January 2020. This quantity elevated to 23.2 million in February, and 28.8 million in March the identical yr.

By April 2020, the quantity elevated to 39.2 million, highlighting a rising variety of older customers on the appliance.

Mexico was the highest location for TikTok downloads on Android

In keeping with information collected from the Google Play retailer and reported by Demand Sage, customers in Mexico put in TikTok over 3 million instances as of January 2022. This makes the placement the primary place for TikTok downloads by nation.

Mexico is intently adopted by the USA, with round 2.8 million downloads, Nigeria with 1.8 million downloads, Brazil with 1.5 million, and Russia with 1.3 million. In the UK, TikTok was downloaded round 867.7 thousand instances.

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TikTok Person Demographic Statistics

Analysis into consumer demographics for TikTok sometimes reveals the app is hottest among the many youthful generations. The answer has change into maybe the primary strategy to interact with members of the Era Z inhabitants. Nonetheless, the recognition of the app has continued to develop amongst older customers too in recent times.

32.5% of TikTok customers are below the age of 19

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A Comscore report discovered that round 32.5% of the customers on TikTok fall into the age class of 10 to 19. The second hottest age group for the app is 20-29, with round 29.5% of the consumer base, adopted by 30-39 with 16.4%. Round 13.9% of TikTok’s customers are between the ages of 40 and 49.

Apparently, round 7.1% of TikTok’s customers are additionally over the age of fifty. This means the recognition of the app is rising amongst all ages.

62% of TikTok Customers are aged 10-29

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Within the final couple of years, the variety of older customers on TikTok has been rising. Nonetheless, in the meanwhile, nearly all of the folks on the platform are nonetheless comparatively younger. At present, round 62% of all TikTok customers are between the ages of 10-29.

Round 57% of TikTok customers are feminine

The steadiness of customers by gender on TikTok is comparatively even. Nonetheless, the recognition of the app skews barely in the direction of females, with round 57% of the customers figuring out as ladies. Round 43% of TikTok’s world customers are male.

Notably, in March 2021, feminine customers additionally accounted for round 61% of the lively accounts on TikTok in the USA. Moreover, male customers solely accounted for round 39% of the app’s consumer base amongst Android customers.

Teenage feminine customers make up round 39% of the Android consumer base

Maybe the most important group out there to focus on on TikTok proper now could be the feminine teenage inhabitants. Teenage customers who additionally recognized as feminine accounted for round 16.4% of the lively TikTok accounts on Android, in line with Statista, in the USA.

Notably, feminine customers between the ages of 30 and 39 have been the second largest group for the app, accounting for round 13.8% of the consumer base within the US.

37% of TikTok customers have a family revenue of over $100k

Whereas lots of TikTok’s customers may be youthful than the folks on different social media apps, this doesn’t imply they don’t have vital spending energy. Round 37% of all TikTok customers have an annual family revenue of greater than $100,000, in line with research.

This quantity has elevated considerably within the final couple of years as extra TikTok customers age up and tackle full-time jobs. In distinction, solely 9.6% of customers have an revenue for his or her family of lower than $25,000 per yr.

US Adults have a combined view of TikTok

Whereas the variety of adults on TikTok is quickly rising, there are a nonetheless numerous older customers who don’t significantly admire the app. Round 37% of adults say they’ve a good view of the appliance, in comparison with round 34% who don’t prefer it in any respect. This makes TikTok one of the crucial controversial apps within the social media market.

Naturally, this notion of the app varies drastically between completely different age teams. Round 59% of individuals between the ages of 18 and 34 like TikTok, whereas round 31% of 45-64-year-olds say they just like the app.

TikTok customers additionally entry a variety of different social media apps

Analysis into TikTok utilization and social media utilization on the whole exhibits that followers of the video-sharing app are additionally extra doubtless to make use of different social channels too. This is sensible when you think about most individuals between the ages of 18 and 34 use 8 platforms monthly.

Round 99.9% on the TikTok social platform say additionally they use different platforms, primarily together with Fb, Instagram, and YouTube.

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TikTok Creator Statistics

TikTok creators are a number of the most profitable influencers and content material builders within the social media market immediately. In keeping with research, TikTok has now emerged as probably the most beneficial promoting/influencer platform for DTC manufacturers. It’s additionally a superb place for influential figures to start out constructing their follower depend.

53% of TikTok Creators are aged 18-24

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It’s not simply the customers of the TikTok platform consuming the content material who’re youthful than most, the creators additionally fall right into a youthful age group too. Nearly all of the creators on the platform (53%) are between the ages of 18 and 24. This implies most TikTok influencers often fall inside this age group too, although there are some outliers.

The best-paid TikTok stars in 2021 earned $55.5 million in whole

In keeping with an article by Forbes rating the highest-rated and most adopted TikTok creators, the highest TikTok stars earned a collective revenue of greater than $55.5 million in 2021. This was a rise of 200% from the final time the publication checked the creator’s earnings.

Though these creators have targeted their consideration on a variety of promoting and influencer campaigns, they nonetheless earn between 30 and 50% of their wages from sponsored content material.

Charli D’Amelio Earned $17.5 million in 2021

Charli D’Amelio is taken into account to be probably the most profitable TikTok star as of 2021. In keeping with the Forbes assessment of the highest-paid TikTok creator, the star earned roughly $17.5 million in 2021. This got here from sponsorships with manufacturers like Morphe, Invisalign, and Dunkin’.

Charli is adopted by her sister Dixie D’Amelio because the second highest incomes TikTok creator, who managed to domesticate round $10 million in earnings in 2021.

Khaby Lame has probably the most followers on TikTok

As of 2022, Khaby Lame has risen to the highest of the record for probably the most adopted TikTok stars on the platform. At present, he has greater than 149 million followers, taking him simply above Charli D’Amelio, who at the moment has just a little over 146 million followers.

These two prime performers are adopted by Bella Poarch with 91.6 million followers, Addison Rae with 88.7 million, Will Smith with 72 million, and Zach King with 69.4 million. Nearly all of the highest TikTok stars come from the USA.

83% of TikTok customers have posted a video sooner or later

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Whereas not all TikTok customers have additionally change into profitable creators, the bulk have posted a video on the platform sooner or later. Research from Scholar Beans present that round 83% of all TikTok customers have uploaded their very own video content material. This means TikTok followers get pleasure from utilizing the platform for content material creation simply as a lot as consumption.

Micro-influencers on TikTok have an engagement fee of 17.96%

TikTok is without doubt one of the most spectacular instruments in the marketplace for viewers engagement, significantly in relation to micro-influencers. Typically, micro-influencers get higher engagement charges on any channel. As an example, engagement for macro influencers on Instagram is 1.21% in comparison with 3.86% for micro-influencers.

Nonetheless, TikTok actually delivers a number of the greatest outcomes for micro-influencers, with an engagement fee of round 17.98%, in comparison with 4.96% for mega influencers.

Partnering with a creator will increase view-through charges by 193%

In keeping with TikTok’s personal analysis into the impression of creators and influencers on the platform, manufacturers and corporations can obtain phenomenal outcomes by partnering with a creator. Manufacturers can associate with greater than 100,000 creators by way of the TikTok Market, and enhance their view-through charges by as a lot as 193%.

TikTok Influencers enhance advert recall by 27%

One other piece of analysis from TikTok found influencer advertising on the platform additionally will increase advert recall. This implies shoppers usually tend to keep in mind what they see on the platform. Partnering with a creator can enhance advert recall by as much as 27%.

This means as a substitute of making adverts on their very own, manufacturers ought to take into consideration constructing adverts with the help of knowledgeable TikTok creator.

There at the moment are 16 TikTok Stars with over 50 million followers

As demand for TikTok content material continues to develop, and corporations associate with influencers throughout the globe, the variety of folks with an enormous follower account is rising quickly. In whole, there are 16 creators who’ve greater than 50 million followers as of October 2022. This doesn’t embrace the TikTok profile itself, which has 65.5 million followers.

11 out of those 16 accounts additionally belong to folks from the USA.

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TikTok Prime Performing Video and Class Statistics

Whereas TikTok has distinctive engagement charges and a powerful impression on the social media market general, there are some movies and sounds which generate probably the most consideration. For manufacturers pondering of embracing TikTok for his or her social media advertising efforts, it is sensible to find out which classes and movies ship the very best outcomes.

“Leisure” is the most well-liked class on TikTok

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TikTok organizes its movies into classes and hashtags to make related content material simpler to seek out on the app. In keeping with Statista’s research in 2022, probably the most lively class on the channel is “Leisure” with round 535 billion hashtag views.

Leisure is adopted by “Dance” with 181 million hashtag views, Pranks with 79 million, Health with 57 million and DIY with 39 million. Magnificence and skincare routines get round 33 million hashtag views.

430 songs earned greater than 1 billion views in 2021


Music is without doubt one of the most vital instruments on TikTok for firms attempting to earn viewers consideration. Round 75% of customers say they uncover new songs throughout the app, and 73% affiliate particular songs with the platform. Greater than 430 songs in 2021 earned over 1 billion views in 2021, and 175 songs additionally charted on the Billboard Scorching 100.

In keeping with TikTok, round 88% of customers say music is a crucial a part of the TikTok expertise, and round 93% of the top-performing movies use audio.

Finance Associated TikTok movies grew 225% in 2021

TikTok’s report into utilization on the platform additionally discovered that sure classes are additionally gaining popularity amongst customers. As an example, matters associated to finance, together with investing, cryptocurrency and saving cash, grew round 255% in 2021.

Apparently, movies tagged with #NFT additionally elevated in reputation by greater than 93,000% in line with the app.

1 in 4 top-performing movies on TikTok are below 34 seconds

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Whereas TikTok has begun to permit creators to submit longer movies (over 60 seconds) on the platform these days, nearly all of the most well-liked movies are typically between 21 and 34 seconds lengthy. These movies additionally see a median of 1.86% larger impressions than different longer movies.

60% of TikTok customers need humorous and entertaining content material

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When posting content material on TikTok it’s vital for manufacturers to verify they’re designing the sorts of movies their clients are searching for. About 60% of customers come to the app particularly for humorous or entertaining content material, so it’s price ensuring your movies have the appropriate impression.

Essentially the most favored video on TikTok has 59.3 million likes

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As of 2022, probably the most favored video on TikTok is a lip-syncing video that includes the favored creator Bella Poarch. The featured music is “M to the B”, by Millie B, and the video has a complete of 59.3 million likes in whole. The second most favored video is by Jamie Massive Sorrel Horse, with 51.5 million likes.

Including captions to a TikTok video will increase impressions by 55.7%

In a report highlighting a number of the greatest practices for advertising professionals and companies utilizing TikTok, the channel shared that captions are an enormous deal. Since many individuals don’t watch TikTok with the sound turned up, captions will be an effective way to make your movies extra accessible. In keeping with the platform, captions enhance impressions by round 55.7%.

Voice results are one other rising development highlighted as a key possibility for companies on TikTok as of late. In keeping with the corporate, movies captioned with the #VoiceEffects hashtag had greater than 160 billion views by December 2021.

The highest TikTok movies are shot in excessive decision

TikTok’s report into best-practice enterprise developments on the platform additionally revealed how vital it’s to have high-quality video in your posts. The overwhelming majority of the highest movies ranked on TikTok (round 83.2%) had a video decision of above 720p.

The upper-resolution movies on the platform additionally noticed a median enhance of round 5.4% in impressions, in comparison with low-res movies.

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TikTok Advertising and Gross sales Statistics

As the recognition of TikTok as a platform for every kind of shoppers continues to develop, companies are quickly investing within the panorama as a method of producing model consciousness and gross sales. At the moment, TikTok is rapidly turning into one of the crucial common instruments amongst manufacturers within the social media market. Right here’s what you should learn about advertising and gross sales on TikTok.

30% of Gen Z customers entry TikTok for product analysis

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Whereas nearly all of older audiences and millennials desire to make use of a mixture of Google, YouTube, Fb and Instagram for product analysis, Gen Z clients are quickly turning to TikTok. Research present 30% of Gen Z shoppers use TikTok to study extra in regards to the merchandise they could wish to purchase.

This means firms may benefit from showcasing their merchandise on TikTok to a youthful viewers.

43% of TikTok customers attempt one thing after seeing it on the platform

In keeping with analysis from TikTok into the habits of their customers, round 43% of the folks on the platform say they fight one thing new after they see it on the platform. The “new” factor could possibly be a brand new product, a dance, and even visiting a location they’ve by no means seen earlier than.

This perception suggests manufacturers have a possibility to encourage distinctive actions from clients by creating attention-grabbing, viral content material for the platform.

56% of customers really feel nearer to manufacturers they see on TikTok

One other examine launched by TikTok in 2021 discovered that the content material created by manufacturers on TikTok helps to create affinity amongst shoppers. Round 56% of the customers on the platform, in addition to 67% of creators say they really feel nearer to manufacturers who publish extra unfiltered, human content material.

The report additionally revealed round 45% of customers really feel extra related to manufacturers after they deal with delivering worth by way of the platform. This might embrace posting movies which educate clients one thing new, or present details about the model.

49% of TikTok customers say the platform helped them make buying choices

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Adweek analysis signifies TikTok can really assist firms to generate extra gross sales. Round 49% of the customers on the platform say they use the platform to assist them make buying choices. Particularly, these customers are extra impressed to purchase one thing new after they see a creator utilizing a product, or they see the merchandise marketed on TikTok.

Partnering with an influencer can considerably enhance your possibilities of producing the appropriate outcomes out of your audience.

63% of the TikTok Movies with a Excessive CTR make key factors inside 3 seconds

When evaluating the efficiency of a number of the most impactful movies on the platform, TikTok discovered round 63% of movies with the very best click-through fee (CTR) bought the message throughout to viewers as rapidly as attainable. In actual fact, these movies targeted on getting the appropriate data into the primary 3 seconds of their video.

This means firms investing in TikTok for advertising and gross sales functions ought to take into account protecting their movies as brief and candy as attainable.

Vertical movies see a 25% larger watch-through fee

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Content material creators and types on TikTok additionally want to make sure they’re tailoring the content material they create to the wants of the platform. TikTok focuses closely on cellular content material, so it’s price ensuring you orient your video to vertical.

Typically, research present that adverts shot inside a 9:16 facet ratio, utilizing 100% of the out there cellular display screen area obtain a 25% larger 6 second watch-through fee than movies created in different facet ratios.

72% of TikTok customers discover the movies on the platform to be inspiring

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Whereas nearly all of TikTok customers go to the platform for humorous or entertaining content material, this doesn’t imply they don’t get pleasure from different types of content material too. Round 72% of the folks on TikTok say the movies they watch assist to encourage them. This contains movies from companies and types.

Notably, TikTok viewers are closely receptive to new and inspirational movies from every kind of creators. It’s because customers are typically in an “exploratory” mindset after they’re scrolling by way of the content material out there.

Branded hashtags generate 4 instances larger advert recall on TikTok

Like many social media platforms, TikTok depends closely on hashtags to prepare and distribute content material. Folks use hashtags on the platform to trace down the sorts of content material they’re most all in favour of. This provides manufacturers a superb alternative to spice up their visibility in the event that they use the appropriate hashtags with every submit.

Research present that utilizing branded hashtag challenges typically create the very best outcomes for firms. These hashtags result in 4 instances larger advert recall, in addition to 4.5 instances larger model consciousness on common.

45% of entrepreneurs use TikTok for influencer advertising

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Whereas influencer advertising is on the rise throughout nearly all social media platforms, it’s rapidly gaining vital reputation within the TikTok area. Instagram nonetheless reigns supreme as the highest place for influencer promotions, however round 45% of entrepreneurs at the moment are connecting with influencers on TikTok too!

The creator-focused strategy TikTok has taken in recent times is making it simpler for firms to seek out the perfect folks to advertise their merchandise. Plus, the influencers out there are significantly efficient at connecting with a youthful viewers.

Artistic ecommerce movies get probably the most impressions

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In keeping with TikTok, enjoying round with completely different sorts of content material in your video can considerably enhance your possibilities of success within the ecommerce world. Round 99% of the top-performing movies from ecommerce manufacturers embrace varied completely different angles and footage to showcase their merchandise.

TikTok movies which embrace various scenes and content material additionally obtain a 40.6% larger variety of impressions in comparison with movies which function a single display screen.

CTA Playing cards Make a Massive Distinction

Whereas getting the beginning of your video good on TikTok is vital, it’s essential to make sure you nail the ending too. Compelling on-screen textual content and duplicate on the finish of the video can increase your possibilities of outcomes, in line with the platform. Movies with an end-card summarizing vital data see a 47.3% larger fee of impressions.

TikTok is the highest app for client spend

Should you’re trying to create short-form movies to extend your gross sales alternatives, TikTok adverts and content material could possibly be the right possibility. In keeping with analysis, the app is at the moment the primary selection for driving buyer spending – it’s even stronger than Tinder.

Shopper spend on TikTok elevated by round 77% in 2021, and customers spent round $2.3 billion {dollars} on the app all year long.

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Studying from the newest TikTok Stats

Hopefully, these TikTok statistics have supplied you an perception into the TikTok progress and recognition to emerge over the past couple of years. General, web customers have fallen in love with TikTok from areas all around the world. Whereas the channel may be primarily tailor-made in the direction of youthful audiences, it has additionally begun to show itself as a robust instrument for connecting with every kind of followers.

As we stay up for the way forward for social media advertising, social promoting, and group progress on the net, it appears sure TikTok may have an enormous position to play in how folks talk, create, and share on-line.

TikTok Statistics Infographic

We now have created this information graphic with a view to summarize all of the stats in a single place.

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