Blue subscribers will now see 50% fewer advertisements

Twitter is now delivering on its promise to indicate much less advertisements to Twitter Blue subscribers. The corporate has added particulars of how “Half advertisements” will work to its Assist Heart.

Why we care. In the event you’re promoting on Twitter or excited about it, this variation might have a minor impression on advert attain. “Minor” as a result of the entire variety of Twitter Blue subscribers is lower than 1% of its total consumer base.

What’s modified. Twitter has added this info:

“See roughly 50% fewer advertisements within the For You and Following timelines. As you scroll, you will notice roughly twice as many natural or non-promoted Tweets positioned in between promoted Tweets or advertisements. There could also be occasions when there are extra or fewer non-promoted Tweets between promoted Tweets.”

Twitter Blue Help Center document

Clearly, “Half advertisements” received’t really be “half advertisements” on Twitter. It is going to be roughly 50% fewer, and restricted to the For You and Following feeds.

The place “Half advertisements” doesn’t apply. Twitter particularly talked about it received’t apply to the next areas, however famous it’s not “restricted to” these:

  • Adverts on profiles.
  • Adverts in Tweet replies.
  • Promoted occasions in Discover.
  • Promoted tendencies.
  • Promoted accounts to comply with.

Up to date Twitter Blue subscribers rely. Twitter now has 498,117 Blue subscribers as of April 2, in keeping with this analysis.

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Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions.

Goodwin has been modifying and writing concerning the newest developments and tendencies in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.