Matt Cutts sticks a fork in visitor running a blog
In 2014, Matt Cutts, the pinnacle of Google’s webspam group, took to his private weblog with a transparent message: “Stick a fork in it: visitor running a blog is finished; it’s simply gotten too spammy.”
This wasn’t the primary time Google or Cutts had mentioned the dangers of visitor running a blog. See:
Nevertheless, this was a transparent, robust and definitive message – and one that may be mentioned for a lot of months to return. Google’s webspam group was going to take a “fairly dim view of visitor running a blog going ahead.”
Okay, I’m calling it: for those who’re utilizing visitor running a blog as a technique to acquire hyperlinks in 2014, you must most likely cease. Why? As a result of over time it’s turn into a increasingly spammy apply, and for those who’re doing plenty of visitor running a blog you then’re hanging out with actually dangerous firm.
Matt Cutts, The decay and fall of guest blogging for SEO
Cutts’ put up acquired a whole lot of feedback and sparked numerous dialogue on social media. Because of this, Cutts edited his put up to make clear that he wasn’t referring to “high-quality multi-author blogs.” He additionally added “for web optimization” to the title of his put up.
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Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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