As De Carreaux is now the French chief in on-line tile gross sales, with the most important choice of tiles on the web. Nonetheless, the corporate didn’t develop its on-line enterprise in a single day and needed to overcome some challenges to realize this. However, an efficient instrument, favorable timing, and quite a lot of dedication have been sufficient to propel their enterprise to middle stage, or at the very least, to get them on the stage.
“The large image”
Technological innovation is a part of As de Carreaux’s DNA: tailored merchandise, digital visits to showrooms, 3D previews of tiles in prospects’ houses, and many others. Which is why the event of a web-based retailer got here naturally for the corporate. That is what Sébastien Colombier, CEO of As de Carreaux explains: “We had a logistical problem in addressing the right way to transport materials that’s heavy and, most significantly, very fragile. However, we nonetheless took the plunge, which was for the perfect. At the moment, we wish to say that our firm is someplace between a tile retailer… and a digital startup! As well as, on the time of launch, we had a bonus: there nonetheless weren’t many opponents on this house.”
However when creating its on-line retailer, the corporate didn’t instantly flip to PrestaShop, continues Stéphanie Giron, Ecommerce Supervisor at As de Carreaux:
We opted for a CMS with somebody who was particularly dedicated to its improvement. After which, disappointment: the system was slightly restricted in its improvement options, so we determined to alter to the PrestaShop CMS which, not like our first alternative, permits simplified content material administration.
A logistical problem was overcome because of a easy, versatile CMS and… a great deal of braveness!
As de Carreaux launched into the digital journey greater than 11 years in the past with one precedence: to enhance the web page loading velocity with the intention to supply a easy consumer expertise and make photographs the primary focus. This can be a step the corporate achieved with flying colours, regardless that they needed to face some uncertainties when launching their ecommerce. The primary motive for his or her considerations was the danger of breakage that promoting tiles on-line entails, particularly due to the fragility and weight of the product. However as soon as that worry was overcome, success lastly shone its mild on the corporate director: “The largest problem actually has been to alter minds about it and democratize any such on-line commerce.”
Throughout the improvement of the ecommerce web site in its model 2 with PrestaShop, Sébastien Colombier additionally reviews having appreciated the richness of the modules accessible in addition to the simplicity of implementation. These belongings have undoubtedly opened up a lot of prospects within the inner improvement of the web site, thus providing a excessive diploma of flexibility and adaptableness that have been greater than welcome.
Providing samples earlier than orders was additionally a pleasant conversion lever. Additionally, the event of our presence on social networks has helped to extend our presence with new prospects who be a part of our on-line neighborhood. The continual enchancment of our supply companies has additionally allowed us to determine a sure status, which has translated into efficient phrase of mouth to recruit new prospects. The continual seek for new progress levers contributes very clearly to the expansion of our firm; we’ll maintain the important thing steps secret for now!, provides the CEO of As de Carreaux.
PrestaShop Checkout, an asset for each the corporate and the shopper
Along with having a top quality on-line retailer, As de Carreaux has chosen PrestaShop Checkout. This resolution was solely pure because the cost answer is proving to be as versatile and simple to deploy as the applying, with the additional advantage of additionally providing quite a lot of flexibility to the shopper.
The updates have no disagreeable surprises, and are completely suited to our CMS. The commissions are fascinating and allow vital financial savings, says Stéphanie Giron.
Thus, clearly a optimistic influence. “At the moment, a majority of the corporate’s members use this answer: builders, advertising and marketing, ecommerce, and finance personnel, and particularly customer support for every day order administration,“ concludes the entrepreneur.
Go to the PrestaShop Checkout touchdown web page to study extra about this all-in-one, safe, and easy-to-use on-line cost answer!